Ollie Edgell · Boutique branding studio · UK

Look like the brand you want to become.

We build identities for ambitious founders who refuse to blend in, from sparkling water cans on supermarket shelves to construction firms quoting six-figure jobs. One studio. Senior craft. No agency runaround.

Book a 20-min call → See our work
★★★★★
4.9 avg rating
30+
Brands shaped
4–6w
Avg turnaround
1
Studio · founder-led
Brand identity · 2025Cleaners World
Packaging · 2025Refresh.
Web design · 2025Steel Rise
Trusted by founders who refuse to look forgettable
Cleaners World
Refresh Beverage Co.
Celestial Sweets
Steel Rise Construction
Zenith Solutions
Eco Tech Solutions
Kinga Fluff
XYZ Corporation
Cleaners World
Refresh Beverage Co.
Celestial Sweets
Steel Rise Construction
Zenith Solutions
Eco Tech Solutions
Kinga Fluff
XYZ Corporation
Why founders pick us
A boutique studio,
built like a senior creative director.

We'd been quoted £8k by three agencies. Ollie delivered something better in six weeks for a fraction of it, and our enquiries doubled within a month of launch.

FP
F. Pitts
Founder · Cleaners World

Numbers tell part of the story.
The work tells the rest.

A snapshot of how Drop The Edge runs — and why founders who try us stay with us.

30+
Brands shaped across packaging, web, and identity systems.
8+
Industries served — F&B, construction, tech, consultancy, retail.
4–6w
Average project turnaround from kickoff to final delivery.
80%
Clients return for additional projects within twelve months.
— Three things, done properly

Design that earns its place.

We don't do everything. We do three things — properly. Brand identity, packaging, and websites for founders who plan on being around in ten years.

From £1,800
01 / Identity

Brand Identity

Logos, systems, and style guides built to outlast trends. The kind of identity that makes a £10 product feel like a £30 one.

Explore brand identity From £2,400
02 / Packaging

Packaging Design

Bottles, cans, boxes, labels. Designs that earn their place on a shelf and survive the second glance.

Explore packaging From £3,200
03 / Web

Website Design

Modern, fast, conversion-focused sites in Webflow or Framer. As serious as your ambition.

Explore web design
— Why us

You have two bad options.
We're the third.

Most founders end up choosing between a £500 freelancer who delivers something forgettable, or a £25k agency where senior names get sold and juniors do the work.

The £500 freelancer

Cheap · inconsistent
  • × Templated work, no real strategy
  • × Ghost-then-deliver workflow
  • × No brand guidelines
  • × You manage everything
  • × "Final files" usually aren't

The £25k agency

Senior sold · juniors deliver
  • × 12-week timelines, minimum
  • × Account managers between you and the work
  • × Process bloat dressed as "strategy"
  • × Pricing that has nothing to do with the output
  • × You leave with a deck, not a brand

Drop The Edge

Senior · founder-led · honest
  • ✓ One senior designer. Yours, every step.
  • ✓ Strategy embedded, not bolted on
  • ✓ 4–6 weeks, no chaos
  • ✓ Fixed pricing — no hourly surprises
  • ✓ Full IP, source files, and 12 months of support
— How it works

Four steps.
No surprises.

A six-week process built around how good work actually happens. No bloated discovery decks. No 14-person Zoom calls. Just structured, senior work.

01 / Discover

Discover

Week 1

A proper conversation. We learn your business, your customer, your competitors, and the gap you're filling.

02 / Define

Define

Week 2

Strategy first. Positioning, tone, and visual direction agreed before a single pixel is moved.

03 / Design

Design

Weeks 3–5

The work itself. Iterated in real time, with two structured feedback rounds — no death-by-comment-thread.

04 / Deliver

Deliver

Week 6

Final assets, full brand guidelines, source files, and a launch plan. Yours forever.

— Selected work

Eight brands. Eight industries.
One studio.

Each project started with the same question: what would make this brand impossible to ignore?

Cleaning · Brand identity

Cleaners World

A 30-year family business with the trust — and an identity that finally matches it.

Read case study →
F&B · Packaging

Refresh.

Bold packaging built to hold its own against brands ten times the size.

Read case study →
Retail · Full system

Celestial
Sweets

A brand world as considered as the product itself.

Read case study →
See all eight case studies, every industry, every stage.
View all work →
— What founders say

Before. During. After.

Real founders, real outcomes. No anonymous five-star fluff.

"
Before

We'd been a family business for 30 years but our branding looked like a 1990s flyer. Ollie made us look as established as we actually were — and the enquiries shifted upmarket overnight.

FP
F. Pitts
Founder · Cleaners World
"
During

Getting a beverage brand onto shelves felt impossible without spending £20k. Ollie treated our cans like they were going on a Selfridges shelf. We were stocked within four months.

MA
M. Aliyev
Founder · Refresh Beverage Co.
"
After

Our bakery was beloved locally but invisible online. Strategy first, prettiness second — exactly the right order. Wholesale enquiries jumped from monthly to weekly.

SP
S. Patel
Founder · Celestial Sweets
— Questions, answered

Honest answers.

Pricing, timelines, ownership, revisions. The things every founder wants to know before the first email.

Ask us anything →
How much does a brand identity cost?
Identity projects start at £1,800. Most full systems land between £3,500–£6,500, depending on scope and deliverables. We quote fixed prices — never hourly — so you'll know the number before we start.
How long does it take?
Four to six weeks for most identity projects. Larger systems with packaging or websites extend to eight to ten weeks. You'll have a written timeline before kickoff.
Who actually does the work?
Ollie does. Every project is handled personally — no juniors, no outsourcing, no account manager between you and the design.
What if I don't love the first round?
Two structured revision rounds are built into every project. We've never failed to land on something a client loved — and if direction needs to shift, we shift early, not late.
Do I own everything?
Yes. Full IP transfer on delivery, all source files (Figma, AI, EPS, PNG, SVG), no licensing strings, no surprise fees.
What if I'm not in the UK?
Half our work is remote. Time zones are negotiable — we adjust meeting times and have clients in the US, EU, and APAC.
Currently accepting 2 new projects · Q3

Let's build the brand you want to become.

A 20-minute call. No pressure, no pitch deck. We'll figure out if we're a fit — and you'll leave with at least one useful idea either way.

Book your call → Or email Ollie directly
Book a call →