01 / Brand Identity
Brand identity that earns respect.
Not just a logo. A complete visual system — one that holds up on a billboard, a business card, and an Instagram avatar. Built in 4–6 weeks by the person who'll answer your emails.
Not just a logo. A complete visual system — one that holds up on a billboard, a business card, and an Instagram avatar. Built in 4–6 weeks by the person who'll answer your emails.
Positioning, target audience, brand story — written down before a single pixel.
Primary, secondary, monogram, mono — usable everywhere.
A type system with hierarchy rules and accessible fallbacks.
Primary palette, extended palette, usage rules, accessibility checks.
Custom graphic vocabulary that's unmistakably yours.
How your brand sounds, in writing, with examples.
A full PDF (40+ pages) so anyone can apply the brand correctly.
Figma, AI, EPS, PNG, SVG — every format you'll ever need.
Fixed prices, fixed timelines, no hourly surprises. Most founders land in the middle tier.
Logo system, basic colour & type, 1-page guide
Full identity system, guidelines PDF, source files, 12-month support
Identity + packaging or website, full strategy, ongoing partnership
Cleaners World had the experience, the clients, and the standards. What they didn't have was a brand that signalled it. Larger competitors with louder logos were winning contracts that should have been theirs. The fix wasn't to copy them — it was to look like the only serious opt...
Read full case study →A 20-minute call. No pressure, no pitch deck. We'll figure out if we're a fit — and you'll leave with at least one useful idea either way.